ICBA LIVE 2024
Set in sunny Orlando, ICBA’s largest conference of the year gets a design treatment showcasing the growth mindset I’ve worked to evolve into since beginning with the company. Stepping away from literal, clichéd design from years past, we were able to explore other ways that design could speak to the warmth and energy from Florida creatively. Focusing in on soft spotlights, limited photography and creative typography, this event design is clean and elevated.
A new mark establishes a precedence of clean, minimal design. Embracing the new logo from last year’s redesign, the box format allows for easy placement and ease of updates for future years.
The new logo takes backseat as we focus in on Orlando, using the elegant “Crake Bold” in all caps and in multiple layouts. We then introduce new copy with intentional heirarchy, provide direction to photography to continue the uplift, and tie it all together with a beautifully warm color palette that plays well with the soft spotlights.
