With over 10 years of industry experience, I bring a passion for pushing creative boundaries and making businesses better. From small startups to national organizations, I’ve had the privilege of creating work that surprises, delights, and moves brands in bold new directions. I approach every project with a curious, optimistic mindset—finding new ways to tell old stories and connect to new customers.

Currently, I drive creative operations as the Art Director at ICBA, a national non-profit dedicated to supporting community banks. I lead end-to-end design campaigns, foster cross-functional collaboration, and present creative strategies to senior stakeholders—all while managing a remote workflow. A career highlight includes leading the strategic rebranding of ICBA, resulting in consistent brand experiences across all touchpoints and successful partnerships with external agencies.

In my past roles, I’ve worn the hats of content marketer, designer, and UX enthusiast. I’ve helped tech companies break down complex messaging to better connect with consumers and crafted a wide range of deliverables—from ebooks and infographics to ad campaigns and custom illustrations. I’ve also managed motion design projects for digital displays, produced direct mail campaigns, and developed strong client relationships. Along the way, I earned my Google UX certification and launched my own design studio, Mero Mero ATX.

I believe that impactful design is rooted in authentic connection and a desire to engage, inspire, and create lasting impact. Building strong relationships is paramount to my approach.

When I'm not leading creative teams or developing brand strategies, you can find me brewing coffee, exploring Austin's unbeatable taco/beer/BBQ scene, playing video and board games, or trying to convince my kids that good music exists.