ICBA LIVE 2023
When brainstorming how to compliment the incredible beauty of Hawaii with design, overwhelmingly we agreed that we should let the island do the talking. Large, breathtaking photos of landscapes and landmarks are complimented with light design elements that embrace the foliage and flora. Copy-heavy designs are cleverly designed around the photography, letting you feast your eyes on the goods before moving into the nuts and bolts.
A strong set of photos are identified, graphic patterns are developed as interesting additions, colors for background fills are defined, headlines and features get playfully large, and spreads start coming together for a truly memorable experience, inside and outside of the convention center.
